eCommerce Scorecard - Demo

Complete this scorecard to evaluate your ecommerce capabilities across the four dimensions of Strategy, Acquisition, Conversion and Loyalty. See how your investment in ecommerce compares with leading organisations.

Estimated completion time is 7 minutes

PLEASE NOTE: This demo of the Digital Commerce Scorecard tool is offered as a FREE service for users of this website. The information provided may be anonymously aggregated to provide sectoral comparisons. Our team may contact you directly upon completion to help clarify your results and offer assistance in your next steps. Data is collected and processed securely and confidentially in line with our privacy policy.


The scorecard consists of 20 questions addressing the current status of each dimension of digital commerce in your organisation. The estimated time to complete the initial evaluation is 7 minutes.


The scorecard provides a grade of the relative digital commerce maturity of an organisation across strategy, acquisition, conversion and loyalty.

The scale is as follows, marked out of 100:

Not Started (<20) - an indication that the organisation has not meaningfully invested in any key aspects of digital commerce.

Early Stage (21-40) - investment has begun in some areas but still benchmarks well below leading organisations

Progressive (41-60) - an organisation is well on the way to digital growth with strong investment in some key areas of ecommerce

Mature (61-80) - demonstrates a clear commitment to digital commerce but still with some areas for further growth

Highly Evolved (81-100) - these are the benchmark organisations which are digitally enabled and already seeing strong growth