eCommerce in Ireland

 

€5bn is the amount that Irish consumers spend online. 60% of which is spent with overseas firms. (Marketing Institute of Ireland and UCD Michael Smurfit Graduate Business School.)

72% of Irish SMEs actually have a website but only 30% can facilitate online sales and just 2% offer Click & Collect.

Meanwhile 89% of businesses with a website say it is an important driver of revenue growth. (IE Domain Registry)

The Biggest Barriers to Entry include "it remains too much of a ‘dark art’ for those sitting at the boardroom table" and "senior management don’t know how to properly budget and plan for ecommerce". (Amarach Research / Optiflow eCommerce)

It's time to bridge the gap.

To get started there are three steps:

  1. Evaluate your digital capacities, so that you can begin to;

  2. Transform your organisation, in order to;

  3. Respond better to customer expectations.

The Digital Commerce Institute can help. See how.