€5bn is the amount that Irish consumers spend online. 60% of which is spent with overseas firms. (Marketing Institute of Ireland and UCD Michael Smurfit Graduate Business School.)
72% of Irish SMEs actually have a website but only 30% can facilitate online sales and just 2% offer Click & Collect.
Meanwhile 89% of businesses with a website say it is an important driver of revenue growth. (IE Domain Registry)
The Biggest Barriers to Entry include "it remains too much of a ‘dark art’ for those sitting at the boardroom table" and "senior management don’t know how to properly budget and plan for ecommerce". (Amarach Research / Optiflow eCommerce)
It's time to bridge the gap.
To get started there are three steps:
Evaluate your digital capacities, so that you can begin to;