Dublin Digital Commerce Bootcamp
IFSC, February 26, 2019
Grow your digital revenues by claiming your seat at the Dublin Digital Commerce Bootcamp.
Our intensive one-day bootcamp is the perfect programme for business owners, budget holders and managers with responsibility for growing ecommerce and omnichannel revenues.
This rigorous workshop will enable you develop a framework for evaluating and formulating your commercial digital strategy.
RESERVE YOUR PLACE
Discounts available for charities, students and start-ups. Please contact us for more information: info@digitalcommerceinstitute.com
BOOTCAMP FRAMEWORK
The Dublin Digital Commerce Bootcamp focuses on key components of strategy development together with the central aspects of digital sales management:
1. Customer Strategy
Developing your organisation’s understanding of your customer in a digital world and adapting business operations and processes for this change.
2. Customer Acquisition
Ensure you are providing digitally-empowered customers with everything they need and expect in order to add you to their purchase consideration set.
3. Customer Conversion
Developing proven tactics, processes and capabilities within your organisation to convert and maximise basket value of prospective customers across your channels.
4. Loyalty & Advocacy
Developing a digital and data-led toolkit to create loyalty, promote advocacy and improve longer-term monetisation of your customers.
IS THIS FOR YOU?
Who Should Attend
The bootcamp experience is geared towards P&L / budget holders, business owners, senior managers and decision-makers with responsibility for ecommerce and omnichannel revenue.
What Industries Can Benefit Most
Anyone seeking to grow their digital revenues will benefit from participating in our bootcamp. In particular if you fall into one or more of the following, this is for you:
Business Services
Consumer Goods & Services
Education
Financial Services
Healthcare
Media & Entertainment
Not-for-Profit
Professional Services
SAAS / Software Services
Tourism
Utilities - Energy, Telecoms
What You Can Expect
Analysis of industry benchmarks to help to establish investment priorities for your business.
A sharp focus on strategies for maximising customer lifetime values through the smart use of digital technologies, processes and data.
A framework for evaluating and formulating your commercial digital strategy.
GETTING THE MOST FROM YOUR BOOTCAMP
Advance Preparation
Once you register for your bootcamp you will receive access to our digital capacities evaluation tool, which will enable you to easily assess your organisation’s maturity along four key pillars.
The information is collected in strict confidence and will be used to shape the focus for the bootcamp. Your individual assessment will be provided to you. Aggregated data will be shared with bootcamp participants to assist our work on the day.
On The Day
09:00: Arrive for morning coffee and registration.
09.30: Bootcamp kick-off, agreeing priorities and goals
10.00: Workshop 1 – Digital Strategy
11:15: Coffee & Chat
11.30: Workshop 2 – Customer Acquisition
12.45: Lunch
13:30: Workshop 3 – Customer Conversion
14.45: Coffee & Chat
15.00: Workshop 4 – Loyalty & Advocacy
16.15: Wrap and Review
16:45: Finish
Afterwards
You will receive the full bootcamp pack by email together with responses to any open questions from the day.
In addition, you will be provided with access to the Digital Commerce Institute networking group which is exclusively retained for peers who have participated in our events.
What you need to bring
We encourage you to bring your laptop as this will aid in working through topics on the day.
Coffee and lunch will be provided. If you have any special dietary requirements please let us know in advance.
Our ask of you
Space is purposely limited at these events in order to ensure maximum interaction with peers. Open discussion is central to you getting the most from the bootcamp therefore we ask that the Chatham House Rule applies.
YOUR COACH
We are delighted to announce that the bootcamp will be hosted by our guest coach Brendan Hughes. With 20 year’s experience leading ecommerce and omnichannel sales strategies in local and international businesses, Hughes brings deep expertise and insight to our bootcamp.
Hughes was a qualified educator before moving into commercial roles within the financial services sector. He later worked with global online gaming brands where he was P&L owner with responsibility for the commercial digital strategy. He has advised numerous retail and services companies on their commercial digital strategy.
He has driven digital transformation programmes that resulted in improved operations, revenues and earnings. He has led functions such as business intelligence, product, marketing, development, customer & community management and operations.
RESERVE YOUR PLACE
Don’t Miss Out. Secure Your Seat Today.
Discounts available for charities, students and start-ups. Please contact us for more information: info@digitalcommerceinstitute.com
All Locations:
Dublin Cork Belfast London Manchester Edinburgh
Your order is processed on our behalf by TiTo event management software with online secure payment processed by credit card or Paypal.
Invoice option also available, with full payment required 7 days prior to scheduled event. Please contact us for this option.
SEE WHAT OTHERS SAY
“Laid the foundations for profitably growing the online part of the business, which gladly we have been able to build upon and achieve profitable growth over a number of years.”
“Led to better planning and execution of our product roadmap and marketing campaigns.”
“Helped balance the longer-term strategic needs of the business alongside the short-term tactical norms.”