'Pay Later' Options Can Increase Basket Value by 22%

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Pay Later is a payment option that allows a customer to try something at home before charging for the item.

Ego Shoes experienced a 22% uplift in basket value when it first introduced such a solution for customers. The customer can have the order sent to them, return the items they don’t want and have 30 days to make the payment.

Adding the offering to their Facebook ads helped to deliver a five-fold return on their ad spend.

Source: Klarna

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