2 in Every 5 Retailers Plan to Advertise on Amazon
With Amazon’s reach and influence amongst shoppers it is no surprise that its advertising offering is gaining traction.
In the US in 2018, 26% of retailers are already apportioning some of their advertising budget to Amazon. Word is spreading and in 2019 38% of all retailers plan to be diverting ad spend to the platform.
Amazon’s visitors are full of purchase intent and thus the quality of leads generated can be expected to be higher than other advertising formats.
Source: Internet Retailer