Delivery Costs are Primary Reason for Cart Abandonment
Consumers don’t like nasty surprises. Delivery costs is one of those that consumers are increasingly intolerant of.
So much so that 63% of consumers say they abandon shopping carts because of shipping costs.
At the same time, consumers are willing to pay more for faster delivery.
The learning here is that there is an opportunity to differentiate your offering by providing choice and value to customers on delivery.
You may need to work on your logistics infrastructure in order to meet this customer demand.
Source: Amarach Research