82% of Retail Store Visits Begin Online

82 PER CENT -  Digital Commerce Institute

4 out of every 5 customers who walk into a retail store, have researched their product purchase online beforehand.

Consumers want to be able to shop when and how it suits them. The shopping journey is increasingly complex and customers expect it to be seamless across all channels.

Retailers who can offer consumers a compelling proposition across each stage of their purchase journey, including product reviews, store availability and click & collect, are set to benefit most.

Source: Dell Technologies

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