Digital Commerce Executive Briefing

Grow your digital revenues by ensuring your strategy and capabilities are aligned.

Through this session we’ll assist your senior team in evaluating your current investment in digital commerce and help set priorities for future investment.

 
digital-commerce-institute-briefing

EXECUTIVE BRIEFING FRAMEWORK

During the executive briefing we will focus on establishing an understanding of the key components of digital strategy development and the central aspects of digital sales management:

1. Strategy

Developing your organisation’s understanding of your customer in a digital world and adapting business operations and processes for this change.

2. Acquisition

Ensure you are providing digitally-empowered customers with everything they need and expect in order to add you to their purchase consideration set.

3. Conversion

Developing proven tactics, processes and capabilities within your organisation to convert and maximise basket value of prospective customers across your channels.

4. Loyalty

Developing a digital and data-led toolkit to create loyalty, promote advocacy and improve longer-term monetisation of your customers.

 
digital-commerce-institute-team-approach

IS THIS FOR YOU?

The executive briefing is geared towards senior managers together with functional executives and board members.

Your executive team will be seeking advice on investment priorities in order to grow digital revenues in any of the following industry sectors:

  • Business Services

  • Consumer Goods

  • Consumer Services

  • Education

  • Financial Services

  • Healthcare

  • Media & Entertainment

  • Not-for-Profit

  • Professional Services

  • SAAS / Software Services

  • Tourism & Hospitality

  • Utilities - Energy, Telecoms


What You Can Expect

Evaluation of your organisation’s current investment in digital commerce and identification of future investment opportunities.

Analysis of industry benchmarks to help to establish investment priorities for your business.

An outline of strategies for maximising customer lifetime values through the smart use of digital technologies, processes and data.

 
digital-commerce-institute-framework

OUR APPROACH

Capacities Evaluation

Once you’ve booked your briefing, your team will receive access to our digital commerce capacities evaluation tool, which will enable you to easily assess your organisation’s maturity along key pillars.

Gaps & Opportunities Workshop

This half-day workshop with your team will review the findings from the capacities evaluation and establish pragmatic investment priorities.

Executive Briefing

The briefing is scheduled for 90 minutes, which involves:

  • Debriefing on Capacities Evaluation

  • Relevant Benchmarks for Digital Commerce

  • Summary Investment Recommendations

Afterwards

You will receive a report outlining the practical investment priorities for your organisation required to fuel digital growth.

 
digital-commerce-institute-proceed

BOOK YOUR EXECUTIVE BRIEFING

Please book an exploratory call in confidence with one of our senior consultants. Start by completing this form:

Name *
Name
 

Or simply email us at info@digitalcommerceinstitute.com

 
digital-commerce-institute-testimonials

SEE WHAT OTHERS SAY

“Laid the foundations for profitably growing the online part of the business, which gladly we have been able to build upon and achieve profitable growth over a number of years.”

“Laid the foundations for profitably growing the online part of the business, which gladly we have been able to build upon and achieve profitable growth over a number of years.”

“Led to better planning and execution of our product roadmap and marketing campaigns.”

“Led to better planning and execution of our product roadmap and marketing campaigns.”

“Helped balance the longer-term strategic needs of the business alongside the short-term tactical norms.”

“Helped balance the longer-term strategic needs of the business alongside the short-term tactical norms.”